Field sales automation that makes reps sell more — not just report more
SalesDiary is an offline-first SFA app built for Indian distribution: AI beats ranked by outlet potential, in-store order booking with a live pitch helper, photo-verified merchandising, and attendance a rep has to actually earn — all visible to managers the moment it happens, not in Friday's Excel.
60% of India's FMCG revenue is in the districts — and that's exactly where you can't see
When the field runs on paper, WhatsApp and end-of-day phone calls, every blind spot costs orders. The leaders who win the Tier-2/3 distribution war are simply the ones who can see what their reps are doing — live, at every outlet.
Ghost visits
A check-in on paper proves nothing — managers can't tell which visits were real, so up to 30% of “coverage” is fiction.
Yesterday's numbers
WhatsApp orders and EoD calls mean data lands in Friday's Excel — by then the week, and the sale, is gone.
Dead-zone drift
In low-signal markets reps lose hours, beats drift, and high-potential outlets quietly get skipped.
Everything a field day needs, in one app
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What teams see after rolling out SalesDiary SFA
Indicative ranges based on deployed customer outcomes; results vary by rollout scope.
Field sales automation, answered
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See SalesDiary SFA mapped to your field team
Book a 30-minute walkthrough — we'll show the field screens and manager dashboards you'd run on day one.