Live operations
Syncing as modules connect
Auto
Productivity
76%
Coverage
88%
Throughput
Assembling your platform…
Sell with Precision, Manage with Insight

Transform Your Field Sales, End‑to‑End.

Empower your {{ kRoleEl }}
with AI Automation

From primary dispatch to tertiary sales, SalesDiary gives you real-time visibility into every order, visit, payment, and field activity — on one configurable platform built around the way your business works.

Offline-first field app ERP & SAP integration SOC 2 & ISO 27001
Our customers

Trusted by Leading Brands Worldwide

From global FMCG names to building-materials majors and fast-growing regional champions — all running their sales & distribution on SalesDiary.

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Impact
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Nestlé
Diageo
GatsbyBarbie
Tiger Balm
OnePlus
N. Ranga Rao & Sons
BirlaNu (formerly HIL)
Ashirvad by Aliaxis
HPL
iD Fresh Food
Cothas Coffee
Bambino
Annapurna
Aswini
VIP
Jimmy's Cocktails
Randstad
Rane Group
Mosaic
Glenmark Pharmaceuticals
Hetero Healthcare
Gardenia Cosmotrade
InBrew Beverages
Lion Dates
Renacon AAC Blocks
One unbroken flow

From the field order to the CXO board room

Every role in the go-to-market chain works on one platform — primary, secondary, tertiary and influencer — so a single order flows end to end with full visibility.

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1 2 3 4 Beat plan · 12 stops AI route MK Provisions Stop 2 · 1.2 km · last ₹6,200 Take order Survey Audit Stock AI: +3 SKUs suggestedREVIEW AI recommendations REVIEW Add high-potential outletBeat 4 · Anna Nagar · +₹40k/mo Raise credit limitMK Stores · ₹50k → ₹75kAPPROVED Push focus SKUCycle 200g · 18 outlets Projected lift · this cycle +₹2.4L DSR · today 5 reps · live RKR. KumarTC 24 · PC 19 · ₹84k SIS. IyerTC 18 · PC 14 · ₹61k AKA. KhanTC 9 · PC 6 · ₹22k PDP. DasNo activity · absent DMS · Fill rate 96%₹1.42L Route 14 · 18 dropsDelivered Visual audit · 92%SOS +9 pts QR loyalty · Gold+120 pts ToD ToD slab 2 · loyaltyReorder ₹8.4k 94% ₹1.2Cr MTDPST
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Explore role
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In-store execution & field capabilities

Win the moment of truth at every shelf

Beyond taking orders — every visit becomes merchandising, audits, market intelligence and compliance your brand can actually measure.

In the field · live
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Field team · live map3 reps active
Sri Stores
MK Provisions
0.6 km Geo-fenced check-in
RV
Ravi
AN
Anil
ME
Meena
Checked-in
9:04 AM
Day started
On time
Leave
1 upcoming
Smart cart · MK ProvisionsAI picked
Synthetic Oil 1L
Suggested · ×6
+18%
Oil Filter A23
Suggested · ×12
New
Brake Fluid 500ml
Suggested · ×4
Focus
Projected bill ₹ 8,420Confirm OTP
Visual audit · Sri Venkateshwara
AI · 3 brands detected
62%
Share of shelf
Planogram 88% · Facings 6
Market intelligence
Competitor price drop
Brand X · −8% this week
↓ 8%
New launch spotted
2 SKUs · 11 outlets
New
Price trend · 6 wks
Schemes & claims
Buy 10 · get 1 free
Slab scheme · active
Live
Festive cashback 5%
Auto-applied at billing
Claim settled · ₹ 24,800
3-day turnaround · full audit trail
Rewards wallet
12,480
Loyalty points
Gold tierQR redeemable
Redeem points
72%
Collected today
₹ 1.42L
of ₹ 1.97L due
Sri Stores₹ 38,000
New Karnataka₹ 21,500Due
Sync queue
Online
Captured offline · syncing on reconnect
12 orders
8 visit check-ins
5 audit photos
3 collections
28 records synced · 0 pending
Distributor stockLive
Synthetic Oil 1Lin stock
Oil Filter A23in stock
Brake Fluid 500mllow
6 SKUs below reorder point
Auto-suggested PO ready
Target vs achievement
77%
MTD target
KRA score8.4/10
Productive78%
Coverage92%
Expense claim · todayAuto
Travel · 14.2 km
Auto from GPS trail
₹ 142
Daily allowance
Beat completed
₹ 250
TA/DA total ₹ 392Approve
Today's goals · gate meeting
Outlets covered18 / 22
Productive calls14 / 18
New outlets3 / 4
On track · 82% of daily goal
Trade asset lifecycleGeo-tagged
Visi Cooler · VC-2241
Deployed · Sri Venkateshwara
Branded standee ×3
Install proof · photo verified
Live
142 assets verified on-ground
Payment gated on install proof · ROI tracked
Project pipeline · B2B
Prestige Towers · site
Architect specified · 2,400 units
₹18.4L
Brigade Gateway
Quotation sent · follow-up due
Quote
LeadQualifiedQuoteWon
Win rate 32%Pipeline ₹1.2 Cr
AI Recommendation Engine

AI that plans the day. Managers stay in control.

From territory design to the next SKU to pitch, our engines turn outlet behaviour and sales trends into ready-to-act recommendations — every one reviewed and approved before it reaches the field.

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View details in the AI Recommendation Engine
AI drafts Manager reviews Approve & publish
AI recommendations · live
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Clusters rebalanced
Outlet classification
239 outlets segmented by value & frequency
82
Class A
91
Class B
66
Class C
1 2 3 4
Optimised beat · −18% travel
Smart cart · MK ProvisionsAI picked
Synthetic Oil 1L
Suggested qty · ×6
+18%
Oil Filter A23
Suggested qty · ×12
New
Brake Fluid 500ml
Suggested qty · ×4
Focus
Projected bill ₹ 8,420Add all
MSR scorecard · live
78%
Productive
92%
Coverage
Alerts → tasks · CAPA
Manager joint visit · MG Road beat
CAPA · degrowth recovery
Product activation · 6 outlets
Auto-task to MSR
Degrowth capture · South cluster
Market intelligence
3 corrective tasks dispatchedLive
Drafted by AI · {{ aiActiveName }}
Review
Built around you

Every customer is unique — so is every SalesDiary

No two sales teams work the same way. Within a single role, enable or disable modules in the admin console — and that person's mobile app instantly reshapes to exactly what they need. Remove Order booking, for example, and their headline KPI switches from Target to Coverage.

admin · module config
Modules enabled
Field Salesman
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My workspace
Field Salesman
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Adherence
32TC
28VC
21PC
Attendance
92%
Modules
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One connected platform

Six purpose-built platforms, one source of truth

Each surface is built for its user — field reps, distributors, channel partners, service teams — and every order, visit and rupee flows into the same connected back office.

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Industries we serve

Tuned to how your category sells

From FMCG velocity to project-led building materials, the workflows, schemes and KPIs are curated for your industry.

Integrations

Plugs into the systems you already run

Bi-directional ERP and SAP integration, published REST APIs, and a secure Excel fallback for partners without an API — your master data stays in sync.

SAP HANA, SAP ECC, Tally, Zoho, Salesforce, Snowflake, Freshworks, factoHR, WhatsApp, Gmail, ERPNext, Tableau, Power BI, Magenta BI and Trax integrations

Enterprise-grade, configured to your business

One product, configured per industry and enforced per role — with the security, scale and support enterprises demand.

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More than software

Your technology partner, not just a licence

SalesDiary isn't only a product you subscribe to — our solutions team works alongside yours to design custom flows that go well beyond standard field-sales automation.

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How we work with you

A technology consultant, embedded with your team

We tailor SalesDiary to match your unique sales processes—not the other way around.

01

Discover together

We understand your business before configuring your platform.

02

Co-design the solution

We configure SalesDiary to match your workflows, approvals, and reporting—built around your business, not a template.

03

Build & integrate

Seamless configuration and integration with your ERP, HRMS, and business tools.

04

Roll out & improve

We ensure long-term success through training, adoption, and continuous support.

The people behind the partnership

Meet the team
Santosh Hegde
Santosh Hegde
Founder & CEO
Prince Champappilly
Prince Champappilly
Founder & CTO
Arjun Ranga
Arjun Ranga
Strategic Investor & Advisor
Proven impact

The outcomes teams see after going live

~50%
Field productivity increase
~40%
Performance KPIs accelerated
~95%
Claims processing time reduced
~90%
Auditing time reduced

Ready to see your whole channel in one place?

Book a 30-minute walkthrough. We'll map SalesDiary to your sales hierarchy, channel and ERP — and show the dashboards you'd run on day one.

SOC 2 Type II ISO 27001 99% uptime 100+ enterprises
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